“I’m shipping faster than ever, and I no longer know why”

How do you build the right features when code is no longer the main bottleneck?

With coding agents, we prototype in a few hours and ship features in a few days. But shipping faster does not mean creating more value. How do we know that what we build meets a real need? And how do we avoid piling up features nobody uses?

For years, we optimized our teams and Engineering practices to build faster. With AI, the rules change. If developers can prototype their own ideas directly, and PMs and designers can produce code themselves, how should we work together? Drawing on his experience at AB Tasty and Mirakl, Jean-Yves Simon will share concrete examples of what is changing in Tech & Product teams, what works, and what is still to be invented.