Profile
Background
For nearly two decades, Aurélie Pécaud has helped executives and institutions design robust business models and high-impact strategies. She founded the Rhêtorikê consultancy in 2012, then co-founded Laborhêto.
With Laborhêto, she aims to replace descriptive analytics with forward-looking modeling, becoming the universal copilot able to model the human and qualitative dimensions of any organization.
Under her leadership, Laborhêto develops Decision Intelligence solutions. Decision-makers test their strategic hypotheses on cohorts of representative, scientifically valid synthetic people. Everything runs air-gapped, for an absolute seal against the company’s internal data and no leak to external LLMs.
She plays a lot: role-playing, board, dice and card games. She also writes scripts and sketches. A keen observer, she listens closely to weak signals.
Perspective
Digital and GenAI credentials
Aurélie Pécaud handles chance, the possible, the probable, the incongruous and the unexpected like no one else, everything that shapes or upends the best tactics and strategies. She is convinced that the real value of AI lies in its ability to inform human choices without ever depriving people of their judgment. She holds a demanding vision: turning generative AI into a sovereign tool for decision-making, rigorously grounded in the human, economic and behavioral sciences. She pitches at the GENAI DAYS Startup Contest.
